Forget about "Big Brother," what about Target? On the Today Show, February 28, 2012, a segment discussed how Target knew that a girl was pregant before her parents did. How is this possible?? Target had done an analysis of which products new parents tend to buy when they are expecting. In this case, a girl received coupons for baby prodcuts based on her purchases that showed she was pregnant. One problem--Mom and Dad didn't know. Guess the cat's out of the bag now.
But what does this show us? We have always known that companies have TONS of information about our lives (almost more than we do). But this is where it is tricky...where do marketers draw the line? Obviously this gal did NOT want her parents finding out she was pregnant from Target. What do you think? How much is too much?
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