Good Morning America versus The Today Show

For the week April 9-13, Good Morning America had 31,000 more viewers than The Today Show.  This week's viewership broke The Today Show's record of being the number one viewed morning news program for the first time in 16 years!!! There are many speculations as to what was the reason (from that Matt Lauer was on vacation to the view that the Good Morning America viewership has been growing over the past years and it was time).  The real reason (and really, I actually believe this to be true):  Tim Tebow.  His interview with Robin Roberts aired on April 13th.  The Tebowmania continues!! I myself (as well as my sister and our 3 friends) got up early just to watch his interview; I usually watch The Today Show every morning.  This is consumer behavior to the core: the product (Tebow) has created consumption choices in previously unseen areas (Good Morning America) and a loyal fan base that will continue to consume products that are associated with the product, even if it is uncharacteristic of the consumer.

Image credit:  http://abcnews.go.com/meta/search/imageDetail?format=plain&source=http://abcnews.go.com/images/News/abc_tim_tebow_roberts_jp_120413

Let the games begin!!

Well, today was the release of the 2012 NFL regular game schedule.  And now is the time where fans everywhere are beginning to plan trips and purchases.  I myself am planning ahead to November 11.  Funny thing is that up until this past week, the only dates I have been looking at is May 5th (graduation) and July 2nd (the start of my new job and life).  Who knows what my friends have planned or where they will be or if they can go; but yet, we have already set aside a date that is 7 months from now.  But then again, it is consumer behavior in a nut shell (brand loyalty, fanatic, culture, filling different needs, etc...).

 

 

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 Image credits: http://www.questfor31.com/images/New-York-Jets-Logo.gif

http://www.crwflags.com/art/sports/football/teams/seahawkswc.jpg

Seattle is....

While in Seattle, I happened to be at a Starbucks right across from Pike Place Market while it was raining. Does it get more Seattle than that?  And as I said that to myself, I thought how that is totally consumer behavior.  People have to go to a Starbucks in Seattle (maybe even more since they will want to go to the original Starbucks).  And it is then that the brand takes on a personality.  Although it was down-pouring, there were so many people about shopping, etc...  Seattle can play on that.  (There was also a shirt store with Seattle Grace written on it...and from Grey's Anatomy, Seattle began to have a change of its brand personality).

Image credit: http://static.tumblr.com/voczflv/RkQm1j179/greys.jpg