While in Seattle, I happened to be at a Starbucks right across from Pike Place Market while it was raining. Does it get more Seattle than that? And as I said that to myself, I thought how that is totally consumer behavior. People have to go to a Starbucks in Seattle (maybe even more since they will want to go to the original Starbucks). And it is then that the brand takes on a personality. Although it was down-pouring, there were so many people about shopping, etc... Seattle can play on that. (There was also a shirt store with Seattle Grace written on it...and from Grey's Anatomy, Seattle began to have a change of its brand personality).
Image credit: http://static.tumblr.com/voczflv/RkQm1j179/greys.jpg
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