For the week April 9-13, Good Morning America had 31,000 more viewers than The Today Show. This week's viewership broke The Today Show's record of being the number one viewed morning news program for the first time in 16 years!!! There are many speculations as to what was the reason (from that Matt Lauer was on vacation to the view that the Good Morning America viewership has been growing over the past years and it was time). The real reason (and really, I actually believe this to be true): Tim Tebow. His interview with Robin Roberts aired on April 13th. The Tebowmania continues!! I myself (as well as my sister and our 3 friends) got up early just to watch his interview; I usually watch The Today Show every morning. This is consumer behavior to the core: the product (Tebow) has created consumption choices in previously unseen areas (Good Morning America) and a loyal fan base that will continue to consume products that are associated with the product, even if it is uncharacteristic of the consumer.
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